THE FIRST 100

The beginning of Roost & Ridge.

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Thank you.

If you're wearing something from The First 100, you're part of the beginning.

Thank you for supporting an independent brand built in Whistler, British Columbia.

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Featured products

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Why only 100?

We wanted our first collection to feel personal. By keeping production intentionally small, we can focus on quality, learn from our community, and improve every release that follows. Every piece in The First 100 represents the foundation of Roost & Ridge and the people who believed in it from day one.

Quality

We believe in making fewer, better products.

Every garment is built using premium AS Colour blanks and finished with professional screen printing and embroidery to create clothing that feels as good as it looks.

Designed to be worn for years—not seasons.

Limited

Only 100 pieces.

This collection will never be reproduced in the same form.

Once a design sells out, it becomes part of the history of Roost & Ridge.

No reprints.

No restocks.

Our inaugural collection. Limited to 100 pieces. Once they're gone, they're gone.